Wednesday, November 18, 2015

Bo's Coffee's 2016 Planner is More Than Just a Journal!

        With all the stress that comes in the way of office work and parenting, it's very easy to lose ourselves in the middle of all the chaos. That it comes to a point where we sometimes forget to take a moment to just stop and do something that exercises the creative side of our brain. I honestly can't remember the last time I really did something artsy, like coloring, until my little Rainbow asked me to draw something for her with her crayons. I almost forgot the joy that coloring brings! I guess that's why those adult coloring books have become a thing now.

Bo's Coffee 2016 Planner
Bo's Coffee CEO Steve D. Benitez
        But Bo's Coffee, a believer in the Filipino's homegrown talent, brilliantly thought of remedying that by collaborating with Filipino creatives Works of Heart Jayneil Padilla (winner of Bo's Coffee's Sketch Your Homegrown Pride contest), IGers Manila (An organization for visual storytelling through mobile photography), and Vicente Navarro (Coffee Artist who has done exhibits locally and abroad) to create Start: A Creative Journal! It's a journal that you can draw on inside and out! This showcases local artworks in typography, mobile photography, sketching, and even coffee painting!



       

Bo's Coffee 2016 Planner

        As you can see, the hard cover of Start is plain white and is made of some sort of paper material. The only design you will see is the gold artwork on the bottom right, leaving most of the space as a blank canvas for your own artwork.


Bo's Coffee 2016 Planner

        Check out these sample Start Journals! Aren't they amazing?! These are designed by one of Bo's Coffee's in-house designers Jay Labra.


Bo's Coffee 2016 Planner

Here's a close-up of his work.

Bo's Coffee 2016 Planner

And this one is the back.


        And then once you open it, you'll see lots of activities that can help you exercise your creativity side. It's actually like one of those adult coloring books but more:

 Bo's Coffee 2016 Planner

Bo's Coffee 2016 Planner

Bo's Coffee 2016 Planner

Bo's Coffee 2016 Planner

Bo's Coffee 2016 Planner

Bo's Coffee 2016 Planner

Bo's Coffee 2016 Planner

Bo's Coffee 2016 Planner

And then of course, there's lots of Bo's Coffee coupons!

Bo's Coffee 2016 Planner

        How to get the Creativity Journal? It's for sale for only P1,000, or you may also collect stickers on your Collection Card at Bo's Coffee branches nationwide to get a planner.


coffee cup art

        I also thought it was cool that they made their coffee cups draw-able. The samples above are part of Bo's Coffee's Sketching Homegrown Art. So as you can see, it's been all about art at Bo's Coffee.


Bo's coffee coffee cup art

        This was the best I could do. Hahaha! To be fair I was pressed for time because I had to go home soon (Excuses excuses)


Bo's Coffee Coffee Connect Program

        And as a part of celebrating the Christmas season, Bo's Coffee also has an ongoing program called Coffee Connect. Whenever you buy this gray colored mug  or a chalkboard mug, P50 will be donated to the coffee farmers of Sagada. This is a nice way of giving back to our hard-working coffee farmers.


Bo's Coffee BGC


        I'm really in awe with Bo's Coffee's efforts not just in promoting homegrown coffee, but in promoting the Filipino's homegrown talent. It's the first coffee chain journal I've seen that is geared towards creativity.

For more information, visit www.boscoffee.com
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